Writing Site Review – BoostCTR

What is BoostCTR?

To be fair at the onset. I like BoostCTR very much and can’t really say much negative about it.  That said, let us begin.

Quoting their about page:

Boost increases advertiser profitability by using a combination of humans and software to drive increased ad relevance at scale. The Boost marketplace is comprised of over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for optimization and drives performance using a combination of workflow tools and algorithms.

The Company focuses on optimizing for enterprise advertisers and generates substantial improvements in conversions-per-impression for customers. Today, Boost is trusted to drive optimization and insights for over $300 million in advertising spend across networks and premium publisher sites such as Google, Microsoft+Yahoo Bing Ads and Facebook. Continue reading “Writing Site Review – BoostCTR”

It is Time for a Change

Ten years ago, this blog began with

Well, looks like i finally got it up and running… A blog…

The only thing is that it is so late…. I can’t really think of much to say.

That post was published at 3:02 AM on 22 July, 2003.  The process of setting up the blog on the new server began about 7 AM, 21 July.  In short, I had absolutely no idea what I was doing. Continue reading “It is Time for a Change”